I recently helped a company with an ad campaign, and one thing I noticed was the skepticism of the targeted audiences and the negative comments in general. In most cases it appears that consumers respond in this way because they want to trust you, they just want you to address their concerns.
A great re-targeting method is strategically analyzing comments and concerns, in this case we received a whopping 2500+ comments, with 20% of the comments being negative. With Facebook and Google ads you can re-target those who took such behaviors.
Would if you could create retargeting ad copy strategically re-targeting these individuals addressing and solving the problems they are concerned with? You would improve your social proof, decrease negative comments, and potentially convert traffic into leads and or purchases.
90% of the businesses who run ads, run the same ad copy, with the same complaints left unaddressed. It is all about converting traffic into leads, the question is how would you go about doing that?
By being smart, understanding the responses of your target audiences, addressing their concerns and sublimely positioning them to a “paid”customer.
Alternatively using big data in advance to analyze competitors and what flaws they have could assist you on the improvement of your design as well as understand the general concern of your potential audiences. These elements without bashing the competition can be used to spark a reaction and conversation from your targeted audience.
Ad copy is a conversation. What conversation are you having with your potential audience (s) and are you addressing their concerns?