From a consumer perspective, what would you say is the most important aspect when considering buying a product or a service?
Believe it or not whether consumers realize it or not, in most cases consumers are more concerned with the background or knowledge of the brand itself.
There are several brands of the same type of product. The ones who are distinguished beyond the sea of similar brands are those who invested in their brand equity.
As a data scientist, mathematician and marketing strategist; I have seen consistent patterns regarding longevity when it concerns brands that have established themselves with the foundation of strong brand awareness campaigns. Those who artistically and creatively paint a picture to be perceived according to their vision.
What approach should you take to build strong brand equity?
1.) Be true to your brand vision
2.) Research similar brands and understand where your value proposition can be positioned against the competition.
3.) Build relationships via a 2-8 step sequential retargeting strategy
4.) Constantly listen to the voice of the consumer and improve the consumer journey
I have always had a love for numbers with the understanding when it comes to marketing that research, being prepared and improving consistently over time as a reaction to data analysis is a secure method of growing a brand strategically.
In marketing and in anything in life, there is really no such existence of failure…
Using data to grow and scale your business is an analogy that you can only “learn and improve” opposed to failing at anything.
Wouldn’t it be great to understand WHERE your results are coming from?
Wouldn’t it be great to have a goal and to have a mathematical formula to attain that goal?
Wouldn’t it be great to see GROWTH on a daily and weekly basis in response to consumer data?
If you would like to achieve all of the above that includes a growth model built on data driven results, schedule a complimentary strategy session.
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