In the age of digital marketing everyone is rushing over to do Facebook and or Google Ads. While I feel 100% that you should definitely explore those methods. Statistics show in a regression analysis how a traditional mailer campaign paired with a Google Ads campaign can increase conversions. It is a matter of consistency and persistence to show up on different platforms to deliver your content persuading your audience to buy into your product or service.
Businesses that use both traditional and digital methods will stay ahead of the game because they understand that marketing is multidimensional, to convey your message you must use alternate shades of persuasion.
Imagine seeing an ad campaign on-line, while also receiving a mailer campaign in additional to a Billboard or magazine ad? Just as a commercial airs more than once your content can re play it self in various forms and angles.
You can produce great results with just digital marketing alone however in addition to online advertising, having your brand appear on TV shows and reputable magazines will definitely establish your brand as an authority among the sea of others.
What traditional marketing methods are you considering?