What IF the cost of the first touch of an ad campaign is low but the steps inside of your funnel or app is actually a lot higher?

Whatever you would need to classify profitability custom to your business should be defined within your classification model.

You could also predict new product inventions for those who have purchased all of your product line to retain them.

I was curious about if certain animals can be vegan. So I pulled some open data sources to see what I could find to come up with this visual.

You could pair this data to cross reference opinions on the web to the probability of what the physical behavioral patterns would be.

For data projects, the quality and the size of the data will determine how much time is needed to complete a project. Without that information, no one will be be able to structure any framework or honor nor create any deadlines.

You at the end of communicative online dialogue will position solutions that are in alignment with the core feelings of those whom you are trying to reach and serve.

Conversions - Are more than just purchase behavior, paired with the above you can measure the path to conversions and develop models.

With a SUBSCRIPTION based business model for a mobile application, you have to tie in MORE than just the CPA but the cost to acquire users who take specific actions.