Psycho-graphics are ultimately the observation and classification of consumer groups in relation to attributes and criteria that are psychological.
Whether you realize it or not, marketing at least the good ones are psychology driven. There are several businesses out there that are similar to your business and ultimately there is a reason why a consumer may want to buy from you opposed to the competition.
It’s more than positioning content that shows a list of features, it’s even beyond why they would need the product as other businesses have the same feature list as you do.
Through content you can earn and build trust. Ultimately you can hit several angles of persuasion that extend deeper than a bullet point list.
Presenting a single list of features to sell is no different than not taking the time to get to know someone. You want their money but you don’t want them. You just want to sell rather than serve. By getting to know, you are learning how to better serve.
With market research you can study and learn more from potential consumers. You will have enough information to assemble a thought provoking conversation through your content strategy.
Have you considered this?
