We’ve discussed developing data driven marketing strategies around content. We further delved into forming data around performance of paid media in relation to specific content.
We’ve talked about mapping out content groups, with the goal of developing algorithms formed on the basis of how content groups have or have not influenced users toward specific behavioral patterns.
There is a deeper story encrusted with-in diverse layers that are submerged and entwined in the human psyche. There are a multitude of explanations and understandings of what humans want and how to possibly trigger those wants in order to position a solution through content.
The ending would be you structuring content that will influence consumers based on their love, fear, desires, hate, pain, etc…
You at the end of communicative online dialogue will position solutions that are in alignment with the core feelings of those whom you are trying to reach and serve.
Marketing is a conversation…
With psychologically driven content marketing; we can shape communities, and movements that will maneuver toward the end goal of serving the masses through perceptions.