CASE STUDY - Traffic ads aren’t meant to drive CONVERSIONS at first. When you are first running ad campaigns you are investing in finding your audience; those who may gravitate toward certain products opposed to others.

If it costs you .13 cents to draw traffic but not necessarily sales, to a degree you are making progress toward data learning.

For example do you buy on the first contact after NEVER hearing about a company before? In most cases probably not.

Traffic ads are meant to generate interest as well as to use data to build market groups of those who show interest in specific products to later RETARGET.

Use traffic ads to collect data, THEN Retarget and go for the sale. We brought content views down to .13 cents from $3, we brought those who added to cart from $7 to .96 cents, and the cost per sale from $18 to $6 for a $149 product.

With CRO the purpose is to continue to lower your cost over time. Your cost is going to be originally high in regards to sales. It’s a process. Be patient and respect the timeline.

You should never continuously run traffic ads. CRO is necessary. Data is needed to enhance CRO..

Strategy Session