8 Ways To Utilize Algorithms to Grow Your Business
We’ve discussed machine learning in regards to implementing self learning algorithms to enhance marketing performance.
You can make use of deploying algorithms to increase a deep understanding of your customers, and segment user behavior to respond with highly probable recommendations, predict purchase or churn, behaviors, etc...
Recommendation Engines
Site Searches
Dynamic Pricing
Predict Inventory
Chat-bots (Use with caution)
Optimize Email Subject Lines
Market Segmentation
Image Recognition
Recommendation Engines - recommend highly probable products for purchase.
Site Searches - improve users' ability to search for and find products quickly.
Dynamic Pricing - change prices based on season, competitor behavior, etc…
Predict Inventory - utilize demand recommendation engines to predict inventory in advance.
Chat-bots- have AI converse and stimulate helpful conversations with users.
Email Subject Lines - language generation algorithms that will generate subject lines relevant to the customer.
Segmentation - Use demographics, LTV, behavior, channels, etc... that will segment how content is viewed.
Image Recognition - identify images and best matches for customers.
Algorithms for E-Commerce
