86% CONVERSION Rate from 1st Touch to Completed Regs.

This is what the data indicates for the week of 12/3/2019. Also the budget being spent is erratic. Be careful to not just on a whim change things around without considering all of the available data.

Budget, day, time, location, demographics...

Make decisions looking at the bigger picture.

Believe it or not there is more information, even what content a user was exposed to with in the funnel or app. This greatly affects the cost.

Also if the user was touched several times with an ad, it will cause anomalies where it will look like certain ad campaigns are doing well, but the fact remains the user was touched by several ads.

So you wouldn't even know the TRUE cost.

Strategy Session