Use dynamic pricing to improve gross and overall profit margins.

You've seen prices consistently change on the internet. It is almost like a systematic mind game that works.

If you saw a price of an item that stays exactly the same all year round opposed to different prices, you may not feel the sense of urgency to purchase when the price is low.

Even if the price is higher than the lowest price you have seen you may still feel the need to buy a product that changes in price or in general the deal you are being offered opposed to something that seems like it will always be there.

Airbnb has dynamic pricing models for it’s listings, there is even an option that asks hosts to allow Airbnb to dynamically change pricing that is competitive to similar properties in the area.

This allows the host to offer competitive pricing as new listings pop up or current listings change in price because a host in the area wanted to give a special.

Uber changes prices when drivers are scarce in the area, during events or high demand times irregardless of scarcity.

They also appear to somehow change their rates in competition with Lyft.

Have you considered dynamic pricing models?

Strategy Session