We've discussed previously how we can use surveys and conduct a sentiment analysis in order to create models that support positive responses of consumers vs the negative to prevent issues in advance.
In other words... how can we measure human behaviors in response to online marketing collateral and scale results?
Our goal would be to code the emotional response or evaluative content of humans and facilitate these discoveries for greater use.
How would a consumer respond to certain words we will use in our ad campaigns? Will it generate a negative or a positive response? Through competitor data, how have consumers responded to similar text mentioned above?
There are most likely thousands of data points that would need to be covered that are beyond human capabilities in regards to consumption and organization of large data sets toward a specific object.
Through social listening you can prepare marketing campaigns in advance, with a content strategy built on models from the experimentation that yielded positive effects.
The internet bleeds...
